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Coca-Cola will test versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca with 6 grams of prebiotic fiber in parts of three northeastern states starting at the end of October. The pilot puts the company more directly into a category led by Olipop and Poppi, but details such as pricing, distribution and any broader rollout have not been announced.
Coca-Cola plans to test versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca containing 6 grams of prebiotic fiber, with the products expected to reach parts of New York, New Jersey and Pennsylvania at the end of October. The pilot extends the beverage company’s push into functional drinks and places its established soda brands in a market associated with newer brands such as Olipop and PepsiCo-owned Poppi.
The regional test will add 6 grams of prebiotic fiber to each of the three named sodas, according to Coca-Cola’s statement cited by Food Dive. The company has not described the products as a nationwide launch: availability is planned for parts of three states, and the rollout is described as a pilot. The report does not specify which retailers will carry them or how long the test will last.
The products are part of a wider slate of beverage changes Coca-Cola says it is preparing for 2027. Other planned releases include watermelon and lemon-lime Powerade in zero-sugar formats, a grape-flavored Vitaminwater zero-sugar formula expected in March 2027, and a new Core Power Banana protein drink expected in January, in versions containing 26 or 42 grams of protein. These plans are separate from the late-October prebiotic soda pilot.
The company is also planning new flavors for its soda portfolio, including Coca-Cola Cherry Lime and Strawberry Float, described as combining strawberry and vanilla, as well as a black currant Mr. Pibb with 54 milligrams of caffeine. These releases show the company pursuing functional beverages alongside flavor-focused products; they do not establish that the prebiotic pilot will expand beyond its initial markets.
Coca-Cola Enters a Crowded Fiber Soda Market
The move gives Coca-Cola’s core soda brands a test in the growing better-for-you beverage segment, rather than relying only on separate brands to reach consumers interested in functional ingredients. A regional pilot lets the company gauge response while using products shoppers already know. Whether that familiarity can help the fiber-added versions compete remains to be seen.
The category already includes Olipop and Poppi, and PepsiCo has also introduced a prebiotic version of its namesake soda, according to Food Dive. Coca-Cola’s scale and distribution could make its entry commercially important if the test leads to broader availability. For consumers, the immediate practical effect is narrower: access is expected only in selected areas, and the products’ prices and full nutrition details have not been provided in the source report.
The launch also reflects a wider beverage-industry effort to offer drinks with features beyond flavor, including lower-sugar options and products promoted for functional properties. Adding fiber to recognizable soda brands is one way to respond to that interest. The announcement itself, however, does not show how consumers will use the drinks or whether they will deliver particular health outcomes.
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A Broader Push Into Functional Drinks
Coca-Cola has already tested the prebiotic category through Simply Pop, which it launched under its Simply juice brand early in 2025, according to the report. The new plan takes that ingredient into three better-known soda labels. It is a further step in the company’s effort to develop drinks around consumer interest in reduced sugar and added functional ingredients.
Food Dive reports that PepsiCo acquired Poppi last year and launched a prebiotic version of Pepsi last summer. That places the Coca-Cola pilot in a competitive field where both established beverage groups and newer brands are seeking customers for fiber-containing sodas. The source does not provide sales figures or market-share data for those products, so the scale of the category’s growth cannot be quantified from the announcement.
““For us, innovation starts with the consumer.””
— Shakir Monin, Coca-Cola’s president of marketing for North America
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Pilot Details Still Unannounced
The company has not disclosed prices, participating retailers, exact launch locations or the pilot’s duration in the source material. It is also unclear whether Coca-Cola will use the test to decide on a wider rollout, or what measures it will use to assess consumer response. The announcement gives the fiber amount but does not provide complete nutrition labels or ingredient lists for the three products.
The report also does not establish what health effects, if any, consumers should expect from drinking these sodas. The added ingredient is identified as prebiotic fiber, but the available information does not include evidence supporting specific digestive or other health outcomes from these particular products. Those details should not be inferred from the product announcement.
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Retail Availability and Pilot Results
The immediate milestone is the planned end-of-October start in parts of New York, New Jersey and Pennsylvania. Coca-Cola has not announced specific stores or a timetable for reporting results. Any decision about a broader launch will depend on information the company has not yet shared.
Consumers and retailers will be able to learn more once the products appear, including their packaging, full nutrition information and prices. The company’s other announced releases are scheduled across 2027, including Core Power Banana in January and Vitaminwater zero sugar in March, according to the report. Those plans provide a wider view of Coca-Cola’s product pipeline, but no additional dates or distribution details are given for the prebiotic soda test.
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Key Questions
Which Coca-Cola drinks will contain prebiotic fiber?
The planned pilot includes Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca, each with 6 grams of prebiotic fiber, according to the company statement cited by Food Dive.
Where and when will the sodas be available?
Coca-Cola expects the pilot to begin at the end of October in parts of New York, New Jersey and Pennsylvania. Specific cities, stores and the pilot’s duration have not been announced in the source material.
Is this a nationwide launch?
No nationwide launch has been announced. The products are described as a pilot in selected areas; whether Coca-Cola will expand availability remains unknown.
How does this compare with other prebiotic sodas?
The report identifies Olipop and Poppi as competitors in the category and says PepsiCo has introduced a prebiotic version of Pepsi. It does not provide comparative nutrition, pricing or sales data for those products.
What health benefits are confirmed?
The announcement confirms that the pilot drinks are planned to contain 6 grams of prebiotic fiber each. The source does not establish specific health effects from these products, so benefits beyond the stated ingredient and amount are not confirmed.
Source: rss
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