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The Magnum Ice Cream Company is introducing Yasso in Canada, marking the brand’s first expansion outside the United States. Select bars and tubs are launching this month through Loblaws, with a nationwide Canadian rollout planned for 2027. The company says Yasso sales grew at a 17.1% compound annual rate from 2020 to 2025.
The Magnum Ice Cream Company is bringing Yasso frozen yogurt bars and tubs to Canada, marking the brand’s first expansion beyond the United States. The initial launch is taking place this month through an exclusive partnership with supermarket chain Loblaws, ahead of a planned nationwide rollout in 2027.
The Canadian launch includes two bar flavors, sea salt caramel and chocolate fudge, as well as two tub products, chocolate chip cookie dough and fudge brownie. The company has not provided further details in the source report about the initial stores, launch quantities or specific availability dates within the month.
The expansion follows a period of reported sales growth for Yasso. According to the company, the brand recorded a 17.1% compound annual growth rate from 2020 to 2025. That figure is a company-reported growth measure; the source report does not specify a sales-dollar total or provide an independent breakdown of the calculation.
Gina Kiroff, general manager of Canada at The Magnum Ice Cream Company, told Food Dive that the company sees room for wellness-oriented frozen desserts in the Canadian market. She said the segment is growing faster than the wider ice cream and frozen novelties category, while describing Yasso as a protein-forward product intended to combine taste with consumers’ wellness goals.
Yasso Tests Canadian Demand
The launch gives Yasso access to a new national market while letting its owner test demand through a single retail partner before the planned 2027 expansion across Canada. For Canadian shoppers, the initial Loblaws release brings a brand of low-calorie frozen Greek yogurt treats that has so far been sold in the U.S.
The move also reflects Magnum’s effort to develop products positioned around wellness alongside its established frozen dessert business. The company says Canadian wellness-focused frozen desserts are growing three times faster than the broader ice cream and frozen novelties category. That comparison, attributed to Kiroff in Food Dive’s report, helps explain the choice of Canada, but the source does not provide the underlying market data or define the period measured.
Yasso’s entry could add a new option for consumers seeking frozen snacks that fit their preferences around protein or calories. Those are positioning and consumer trends cited in the report, not evidence that the products produce specific health outcomes. The commercial result of the Canadian launch will depend on availability, shopper response and the company’s rollout plans.
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From U.S. Brand to Canada
Yasso is known for low-calorie frozen Greek yogurt treats. In addition to its bars, the brand has expanded its product range to include pints and sandwich formats, according to Food Dive. Its Canadian debut extends that product business into a new country for the first time.
The Magnum Ice Cream Company acquired Yasso’s former parent company, Unilever, in a corporate separation completed last December, according to the source report. Unilever had purchased Yasso in 2023, seeking to add more health-focused products to its novelty portfolio. Magnum also owns brands including Breyers, Ben & Jerry’s and Talenti, spanning different positions in the frozen dessert market.
The company’s rationale sits within a wider interest in frozen snacks that can combine indulgence with attributes consumers associate with wellness. Food Dive reported that yogurt has gained attention as a protein source, including among some people taking GLP-1 medications. That trend is market context, not a stated reason that all consumers buy Yasso or a claim that the products are suitable for any particular medical purpose.
Rollout Details Still Pending
The source report does not specify how many Loblaws locations will carry the initial products, the exact date they will reach shelves, or how quickly availability will expand before the planned national launch. It also gives no pricing, distribution-volume targets or sales forecasts for Canada.
The company’s 17.1% annual growth rate refers to Yasso’s reported performance from 2020 through 2025, but the source provides no underlying revenue figures or independent verification. Similarly, the claim that Canada’s wellness-focused frozen dessert segment is growing three times faster than the wider category is attributed to Kiroff; the measurement period and supporting data are not detailed.
From Loblaws to National Reach
The immediate next step is the Loblaws launch of the four listed products this month. The company has said it plans to take Yasso across Canada in 2027, but has not released a detailed schedule, retailer list or province-by-province availability plan.
Further information on distribution, product selection and timing will clarify how the initial exclusive launch leads to broader access. Until those details are announced, the national rollout remains a stated plan rather than a completed expansion.
Key Questions
What is Yasso announcing?
The Magnum Ice Cream Company is launching Yasso in Canada, the brand’s first expansion beyond the U.S. The initial release is exclusive to Loblaws.
Which Yasso products are included in the Canadian launch?
The launch includes sea salt caramel and chocolate fudge bars, along with chocolate chip cookie dough and fudge brownie tubs.
When will Yasso be available across Canada?
The initial Loblaws launch is taking place this month. The company plans a nationwide Canadian rollout in 2027, but has not provided a detailed schedule.
How quickly have Yasso sales grown?
The company says Yasso sales increased at a 17.1% compound annual growth rate from 2020 to 2025. The source report does not include the sales totals behind that figure.
Why did Magnum choose Canada for Yasso’s first international expansion?
Gina Kiroff, the company’s general manager of Canada, told Food Dive that the Canadian wellness-focused frozen dessert segment is growing three times faster than the broader ice cream and frozen novelties category. The report does not include the underlying market data or measurement period.
Source: fooddive.com
