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Ghirardelli is entering the packaged-cookie category with classic chocolate chip and double chocolate chip varieties. The cookies are available on the company’s website, with Kroger sales beginning Oct. 11, Walmart on Oct. 24 and more retailers planned for January.
Ghirardelli is bringing its 174-year-old chocolate brand into packaged cookies, launching chocolate chip and double chocolate chip varieties as it expands beyond chocolate and baking products. The cookies are available on the company’s website, with sales at Kroger set to begin Oct. 11 and a wider retail rollout planned over the following months.
The two varieties are classic chocolate chip and double chocolate chip. Ghirardelli says its chocolate chips are the top ingredient in the double chocolate chip cookie. The report did not provide package sizes, prices, nutrition details or information about where the cookies are made.
The launch is scheduled in stages: the products are already available through Ghirardelli’s website, are due at Kroger on Oct. 11, and are expected at Walmart beginning Oct. 24. The company plans to add other retailers nationwide in January. The report does not identify the additional retailers.
“Entering the cookie category marks an exciting new chapter for Ghirardelli and an important step in how we continue to grow the brand and be a part of consumers’ lives,” Bobby Oliver, the company’s vice president and head of marketing, said in a statement. His comments frame the move as a brand expansion; they do not provide sales projections for the new cookies.
The launch puts Ghirardelli into competition with established premium packaged-cookie brands, including Tate’s, owned by Mondelēz International. The entry gives shoppers another branded option in a category where Ghirardelli’s recognition comes primarily from chocolate, confections and home-baking products.
The market outlook adds pressure to the launch. Mintel expects U.S. cookie sales to reach nearly $19 billion in 2026, while forecasting a 1.2% decline that year amid pressure on consumer spending and snacking frequency. That is a forecast, not a reported result, and the supplied report does not say how Ghirardelli expects its products to perform against it.
For retailers, the staged distribution offers a way to introduce the products first online and through named chains before the planned national expansion. Whether the cookies attract buyers beyond Ghirardelli’s existing customer base will depend on factors such as pricing, availability and consumer response; those details are not yet reported.
Ghirardelli chocolate chip cookies
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Ghirardelli’s Push Beyond Chocolate
Founded in 1852, Ghirardelli traces its roots to San Francisco and is owned by Switzerland-based Lindt & Sprüngli. The company already sells products beyond chocolate bars and confections, including brownie mixes and refrigerated cookie dough, making packaged cookies an extension into another format rather than its first move into baking.
Ghirardelli’s parent company reported that the brand recorded double-digit sales growth in 2025 and added more than one million households, with growth led by baking and confectionery offerings. Lindt & Sprüngli described 2025 as a landmark year for the brand and said it continued to lead the premiumization of home baking in North America. These are company-reported results and characterizations.
The brand’s chief executive said in a LinkedIn post that Ghirardelli exceeded $1 billion in revenue in 2025 for the first time. The supplied report does not identify the accounting basis for that figure or provide a breakdown by product category. The cookie launch is part of a broader effort to extend the brand into more of consumers’ everyday food occasions.
““Entering the cookie category marks an exciting new chapter for Ghirardelli and an important step in how we continue to grow the brand and be a part of consumers’ lives.””
— Bobby Oliver, vice president and head of marketing at Ghirardelli Chocolate Company
double chocolate chip packaged cookies
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Prices, Recipes and Retail Reach
The available report does not state prices, pack sizes, nutritional information or whether the cookies will be made in a Ghirardelli facility or by a manufacturing partner. It also does not explain whether the products will be sold in every Kroger or Walmart location, or name the additional retailers expected to carry them in January.
No launch-specific sales forecast, marketing budget or consumer research was provided. It is also unclear how Ghirardelli’s packaged cookies will be positioned on price against Tate’s and other premium offerings. The expected contraction in the overall U.S. cookie market is a Mintel forecast, not evidence of how these new products will sell.
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Retail Launch Dates Ahead
The immediate milestones are the Kroger launch on Oct. 11 and the planned Walmart debut on Oct. 24. Ghirardelli’s website is already listed as a sales channel. The company says distribution should expand to additional retailers nationwide in January, though it has not named those stores.
As the rollout proceeds, product listings and retailer announcements may clarify prices, availability and product details. The supplied report does not give a date for any further company update or provide a timeline for sales results, so the cookies’ early performance remains unknown.
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Key Questions
What packaged cookies is Ghirardelli launching?
Ghirardelli is launching classic chocolate chip and double chocolate chip cookies. The company says Ghirardelli chocolate chips are the top ingredient in the double chocolate chip variety.
When will the cookies be available in stores?
The cookies are available on Ghirardelli’s website. The planned store rollout begins at Kroger on Oct. 11 and Walmart on Oct. 24, with additional retailers expected in January.
How big is the U.S. cookie market?
Mintel expects U.S. cookie sales to reach nearly $19 billion in 2026. It forecasts sales will decline 1.2% that year, citing pressure on consumer spending and snacking frequency.
It extends the brand into packaged cookies. Ghirardelli already sells chocolate, confections, brownie mixes and refrigerated cookie dough; packaged cookies add another format to that range.
Source: rss
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